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| Title | Kumho Tire Becomes an Official Sponsor of NBA |
|---|---|
| Date | 2014.10.06 |
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Kumho signed a sponsorship contract with NBA and is to remain the sponsor of NBA and its sub league, D-league, until 2016. This agreement is the first ever sponsorship to NBA and NBA D-league by the tire industry and Kumho"s first attempt to make a partnership with a pro-sports league in the United States. NBA, which is counted as one of the big four sports leagues in the United States, boasts an average number of audiences of 20 thousand and gets broadcasted over 200 broadcasting channels and the Internet, making it a popular sport to watch all over the world. Especially, the 7th game of the season"s champion final in the last season recorded 26 million viewers all over the United States, evidencing its high popularity in country. Kumho tire exposed its brand during the All-star game held in New Orleans from February 14 to 16, which was the first every exposure after it entered into the sponsorship. Especially, the All-star game of NBA D-league included the logo of Kumho tire, which was also exposed in the court, the screen and the basket pole, etc. During the upcoming regular season and playoffs, Kumho is also planning to expose its logo during the broadcasted games over TNT, ESPN, ABC, or other NBA broadcasting network partners. With such exposures, Kumho believes it will expose its brands to the NBA fans effectively and in a more focused manner not only through the brand exposure schemes in the court but also through TV commercials. Choi Hae-eok, Executive Director of Sales, North America, said "we plan to increase the awareness on our brand through the recent sponsorship agreement with NBA, which is one of the most popular professional sports league in the United States." He also added "we will continue to expand our brand marketing efforts to strengthen our position in the US Market." Kumho, which entered the US market for the first time in 1975, has supported several popular sports in North America. It has also sponsored LA Lakers and Miami Heat, which are considered to be strong teams in the NBA. And, it once sponsored New York Jets, one of the teams of NFL, which is the most popular sports in the United States. [Note] NBA NBA (National Basketball Association) is a global sports and media corporation which operates three pro-sports leagues of NBA, WNBA and NBA D-League. Especially, NBA, which has been providing its programs to 215 countries in 47 languages, is one of the best known sports leagues in the entire world. The digital assets of the NBA include NBA TV, which can reach 60 million households in the United States, as well as NBA.com, which saw a record-high 9.5 billion views last year. On top of these assets, it is the most widely known sports league in social media, boasting more than 500 million fans and followers including the accounts of the league, the team, and the athletes. In addition, the league, its teams and the athletes donated more than 2.3 billion dollars through NBA Cares (the social responsibility branch of NBA,) along with more than 2.8 million hours of volunteer activities. It also has established more than 860 shelters for families and children in need, where they can live, study and exercise together. .jpg)
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