▲ECSTA HM KH31 on BMW 3 Series

Kumho Tire Co. has announced that it is supplying its high performance tyres as original equipment for the BMW 3 Series range.

The ECSTA HM KH31 has been approved by the BMW Group for fitment to certain models in the 3 Series range and deliveries of this product in size 225/55R16 are now being made to BMW’s Munich and Regensburg factories. The ECSTA HM has been a key pattern in Kumho’s European line-up in recent years, and was highly recommended by the well-respected German motoring publication Auto Bild, when it tested the products of no less than 14 global tyre manufacturers. The tyre’s UHP tread technology ensures responsive handling as well as excellent stability and wet weather traction.

Kumho’s relationship with the BMW Group began in earnest in 2012, with the supply of the company’s V70A tyre in 215/40 ZR17 83W size for OE fitment to the MINI John Cooper Works GP.

“Kumho’s recent uplift in sales of OE tyres has been made possible by the company’s world-leading technology. We expect this achievement to significantly enhance our brand recognition in the international arena,” said Taek-Gyun Jeong, Managing Director of OE development at Kumho Tire. “We will continue to strengthen this technological prowess and brand power in order to further increase sales of OE products to premium car manufacturers, and generally accelerate our presence in the global market.”