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Title	Kumho Tire Wins Good Design Award
Date	2016.09.29
▶ The tire maker has won the award three years in a row from 2014, proving Kumho"s excellence in innovative design. Kumho Tire (President & CEO: Lee Han-Seob) announced on Thursday that two of its products have received the Good Design Award of Japan. With the world"s top four design awards for this year under its belt – the Red Dot Award and the International Forum Design of Germany, the IDEA Award of the United States and the Good Design Award of Japan – Kumho has its world-class design capabilities recognized by the industry as a whole. The Good Design Award is the most prestigious international design competition in Japan hosted by the Japan Industrial Design Promotion Organization (JIDPO). With 59 years of history, the award boasts of a long tradition and worldwide recognition. Winners are granted the G-Mark after being evaluated for their design, usability and innovative features. The award is given in five categories – product, space, media, system and solution – and Kumho won the sub-category of transportation equipment and industrial facility. Kumho"s winning entries this time were the Eco Sense SE11 and the Solus HA31. Released this year in the Japanese market, the Eco Sense SE11 is an environment-friendly tire made of light but highly robust semi-finished products, weighing 7% less than other comparable models and contributing to higher fuel economy. The four main grooves and center block of the tire are reinforced for greater wet performance and driving stability while the fuel-efficient compounds help save money and protect the environment - two main qualities Japanese users look for in tires. The Solus HA31, with sidewall icons depicting the sun, snow and cloud that represent the all-season-ness of the tire, features a directional pattern that improves driving performance. Its design excellence was also recognized when it received the Korea Good Design Award in 2015 and the International Forum Design of Germany in 2016. With the winning of the Good Design Award of Japan this year, we now have all of the top four international design awards under our belt, which is yet another recognition of our product design," said Chung Taek-Gyun, Executive Vice President at Kumho Tire"s R&D headquarter, "We will continue to build on our technological prowess and excellence in quality in order to further improve our products and design capabilities in a bid to enhance our position as a global tire maker."

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