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Title	Kumho Provides Tires to Masters F3 for 15 Years in a Row
Date	2016.08.22
▶ Sponsoring the prestigious Masters F3 event helps promote Kumho"s technological excellence and brand recognition. Kumho Tire (President & CEO: Lee Han-Seob) has been selected as an official sponsor of the Masters F3, one of the three most prestigious F3 events, for 15 consecutive years, serving as the sole provider of tires for all the competing vehicles. Held in the Dutch resort city of Zandvoort from August 19th to 21st, the Masters F3 is one of the most esteemed world championships. The event attracts top-class teams and racers participating in different F3 championships worldwide while each race is attended by 45,000 fans on average, turning the event into a marketing battleground for global auto-related businesses. Kumho was chosen over the Japan-based global tire-maker Bridgestone as the official tire sponsor of the Masters F3 for the first time in 2002. It has since solidified its position by serving as the official sponsor for 15 consecutive years. This year the company provided the event with the racing tires Ecsta S700 and W700, which were mounted on all of the 20 competing machines. During the event period, Kumho invited major dealers in Europe to attend the Masters F3 races and participate in a variety of tour programs including product showcases. The invitation offers an opportunity to promote the company"s product quality among dealers and strengthen its relationships with them, leading to higher customer satisfaction and greater sales. F3 races are must-participate events for anyone wanting to compete in F1 Grand Prix, the highest-class competition in motor sport, and legend drivers like Michael Schumacher, Mika Hakkinen and Nelson Piquet also competed in F3 events. Building on its technological prowess, Kumho has participated in F3 in a bid to eventually become an F1 sponsor. "The fact that we have been sponsoring a world-renowned motor sport event for 15 years proves that our technological expertise is recognized in global markets," said Sung-Tae Cho, R&D Planning Senior Vice President at Kumho Tire, "Building on our pride in racing tire, we will redouble our efforts to develop advanced technologies in order to lead the global tire industry."

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